According to the Center for International Trade Development (CITD), you must first develop a Strategy. In order to implement a successful break into the e-commerce market, businesses should thoroughly plan each step they will need to complete. During the planning phase, a business needs to create a strategy for the product(s) they are intending to sell. They also need to begin to do preliminary research on factors such as the regional demographics, economic and political climate of the region, as well as creating a timeline of progress to check off as they navigate an e-commerce implementation project.
Markets Matter - Do Your Research. While it might seem obvious, business owners need to do research and know what products they currently produce would be viable in another market. First, one must consider which country or region they wish to enter. Each region has both its own challenges and advantages. This is where knowing a culture and language differences can play a role in product viability, so one needs to consider the target market’s specific nuances.
Barriers to Success. The main barrier to business in foreign countries are regulations. Regulations can vary from country to country as well as from region to region. These regulations can be broken down into several groups such as taxes and duties, customs, free-trade agreements, and banned products. Taxes and duties on imports and exports from countries can be different depending on both country and the individual product. It should be noted that on some items over $200 a customer might be responsible for the import tax (PayPal). One may also consider requesting signature confirmation so you are not liable if the customer claims a package never arrived.
Marketing Internationally for E-Commerce. When marketing internationally for an e-commerce site there are several major factors to consider such as making a site that is internationally friendly and localized, as well as leveraging social media. An individual’s experience on an e-commerce website can make or break a sale of a product. Sites that are internationally friendly leverage localization tools. The main area of concern for the sale of any product is a good translation. Gagan Mehra suggests localizing checkout flow first, then the product catalog, and lastly the instructional text on pages (Low Budget Ways to Sell Internationally). A business might also consider using localized imagery, wording, and slogans if building a localized website to sell products.
Systems and Processes
SOLAL understands that "E-commerce is rapidly evolving into “New Retail.” The boundary between offline and online commerce disappears as we focus on fulfilling the personalized needs of our clients.
"New Retail will bring about a restructuring of the global supply chain and change the complexion of globalization from the domain of big companies to small businesses." Jack Ma
South Los Angeles Logistics understands that e-commerce is a term used for facilitating any type of business or commercial transaction that involves the transfer of information across the internet. We at SOLAL also understand that a supply chain is a system of organizations, people, activities, information and resources involved in moving a product or service from supplier to customer. Whether your shipping needs are domestic or international, let SOLAL to be the strongest link in your chain! Call 310.846.1112 and speak with one of our Supply Chain Consultants to get the right solutions for strengthening your supply chain processes.
HOW IT FLOWS!
Logistics is often the last consideration or line item that is made part of the overall marketing plan budget, often times after the fact. We believe that shipping and logistics costs should be one of the first cost considerations! A business can have the right product, going to the right customer, arriving at the right time but if the logistics costs are not calculated into the cost of the item at inception, the projections for profit will not be accurate.
South Los Angeles Logistics SOLAL is a 3PL geared to service sellers with low-medium inventory counts and volume of sales. We are competitively priced for clients who ship multiple items per order. We also specialize in batch fulfillment. Our aim is to save you time and money on packaging and shipping.
Small businesses that sell physical goods online are struggling to delight customers and fulfill orders in an era where Amazon Prime sets an expectation for affordable, same- or next-day delivery.
While the largest e-commerce players can leverage economies of scale to give their customers affordable rapid delivery options, small businesses are stuck with standard rates at USPS, FedEx , UPS and DHL, and most can’t afford to hire full-time packers, or operate warehouses of their own. So just getting goods out the door can prove a challenge.
SOLAL can help small businesses and sole proprietors with an outsourced packaging and shipping service.
According to Industry, whether you sell on eBay, or Etsy, or run your own e-commerce stores built with tools like Shopify, Bitcommerce or Woocommerce, small businesses can contract with SOLAL to handle your company store inventory, then when it’s ordered, we pack and ship it to customers at the best possible rates.
Typically, your business can save 20-25% in overhead by using SOLAL.
Customers pay a small fee for our service, cost of packaging, and the cost of discounted postage.
We also provide packaging design help, and can source packaging materials. In some markets, SOLAL can pick up inventory from your store or other small business.
Systems and processes run smoother within an ecosystem that is constantly looking for improvement. Contact one of our Supply Chain Consultants at: 310.846-1112
B2B or B2C
A chain is only as strong as its weakest link.